Good Social Media content is created for people first and search engines second. So to get the best content, it is essential to showcase the human side of your business. It gives the opportunity for CEOs, managers and employees to build influence, reputation and rapport in a virtual environment with a wide and/or niche audience. Getting an emotional buy-in is the strongest way to make those connections and engagement at this human level through your social media can result in new customers and improved profit. This emotional connection stokes feelings of sympathy, empathy, excitement and loyalty. Although we are communicating through a technological interface, at the end of the day, it’s about people. It is recognised that organisations which focus on the human side of their social interactions connect better and longer with customers and the ongoing relationship.
A human touch lends authenticity to your conversations on social media sites such as Facebook, Twitter and Linkedin. The conversational give-and-take, back-and-forth nature of exchanges on social media when used well can allow your brand’s personality to come through and that builds trust. Customers value openness and genuineness. Presenting the human side of your business projects positive attributes, allowing the audience to connect with more than just your logo.
In this short session we look at building these ideas into heart of your social media which in turn will build relationships and generate new business.